Curious Us

Meet Poonam, a supermom to the ever-curious 6-year-old Ira—a Gen Alpha kid with big questions and even bigger opinions. One day, Ira had a problem: her bath products were too baby-ish, but adult ones? Way too boring. What she really wanted was something fun, colorful, and made just for her.

Then came the game-changing question: "But why isn’t there something just for me?" 💭✨

That question sparked an idea in Poonam’s mind. If Ira felt this way, surely other kids did too! But she wasn’t alone in this thought.

Enter Satej, the fun uncle every kid dreams of! 🏆 A self-proclaimed expert in spoiling his pre-teen nieces and nephews, he had just returned from Korea with a suitcase full of cool, playful personal care and beauty finds for his pre-teen squad. When he shared his haul with Poonam—something clicked. Why didn’t kids in India have their own personal care products—ones that were fun, safe, and totally age- appropriate?

And just like that, ButWhy? was born! 🚀 A personal care brand made exclusively for curious, fun-loving pre-teens who deserve products as cool as they are. No boring bottles, no grown-up vibes, no nerdy jargons—just colorful, exciting self-care that makes them feel awesome! 

But having fun wasn’t enough—it had to be safe and parent-approved too. Satej, a pharmacist by education, took charge of creating the perfect formulations. He assembled a team of skincare experts to craft the most premium, dermatologically tested, and non-toxic products—gentle on all skin types and totally kid-safe. The result? A range of top-quality, science-backed formulas that kids love and parents (like Poonam) wholeheartedly approve of.

Built on pure love, ButWhy? isn’t just a brand—it’s a fun-tastic revolution in pre-teen personal care! Born from a mission to give kids their own cool, safe, and exciting products, it’s crafted with the same trust, care, and quality that Poonam and Satej would want for their own kids, nieces, and nephews. Because when it comes to fun AND safety, we never compromise

Because when kids ask, "But Why?", we say, "Why Not!”