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Coming Soon!

Super awesome products are going to be added soon! Keep watching this space!

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Irawell Lifestyle Private Limited,

705, Palm Spring Centre, Link Road, Malad West, Mumbai, 400064

Care Helpline:

+91 800 995 8800

Email: care@butwhy.in

Safe, fun, and skin-friendly care that preteens love and parents trust!

We are an honest and clean label brand made to ensure the kids get high quality skin care products.

Should you have any feedback as a parent, please write to us and we promise to keep you happy!